I thought it was just a hearsay until i saw it at the neopets website. Just keep on refreshing the page until the google ad displays. Take a look at the source code and you will see the google_hint option on google ad script. it looked something like this:
google_hints = "microsoft instant messenger pizza hut virgin mobile doughnut disney world fruit snacks";
Definitely its going to help you display targeted ads to your site specially if its not displaying any relevant ads. The only problem i could see here is that it might be abused just like what happened to the meta keywords which was called keyword stuffing. The main reason why the search engines are nowadays ignoring them. However, you will need to contact google before you can use the code. I dont really know the process and i haven't tested it yet. Total number of characters on google_hints should not exceed by 1024 characters.
; "Mostly Harmless")
; "Dragonball Evolution Movie")
; "Life the Universe and Everything")
; "The Restaurant at the End of the Universe")
; "the-ultimate-hitchhikers-guide-to-the-galaxy.jpg")
; "Angels And Demons")
; "StarCraft: Brood War")
; "Eagle Eye")
; "Linksys Compact Wireless G USB")
; "We Sing, We Dance, We Steal Things")
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