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August 30, 2006

Adsense Section Targeting

target.gif

Right keywords on your site displays the right ads. With , you could redirect google bot to which portion of your site that has more relevant content, most probably a paragraph with your main keyword. This would greatly lessen the PSAs displayed on your site. Although google bot automatically targets your sites keyword, there are some poritions on your site you might want to put some weight on.

Here are some guidelines:

  • You can have more than one section in a page.

  • The section should have a significant amount of content.

  • Changes will be reflected in at least 1-2 weeks.

To emphasize a page section:
<!-- google_ad_section_start -->

{text content here}

<!-- google_ad_section_end -->

You can also mark contents to be of less significant by adding ignore
<!-- google_ad_section_start(weight=ignore) -->

{ignored text here}

<!-- google_ad_section_end -->


Notes:
PSAs - Public Service Ads

August 31, 2006

Opt out from DMOZ description

Most description from SERPs generated from top search engines came from Open Directory Project (ODP) and not from the actual site description. Now, most of the site owners do not like this to happen since most of the descriptions there are outdated or maybe incorrect.

Google now supports META NOODP while MSN gives out their support for the opt out from DMOZ months ago. After adding this code your site header allow 1 day to 3 weeks to see results depending on how often is your site gets crawled.

Tell all robots not to use site description from DMOZ:
<META NAME="ROBOTS" CONTENT="NOODP">

Also works for attribute combination:
<META NAME="ROBOTS" CONTENT="NOODP, NOFOLLOW">

We could specifically direct Googlebot not to use DMOZ descriptions by:
<META NAME="GOOGLEBOT" CONTENT="NOODP">

Or MSN by:
<META Name="msnbot" CONTENT="NOODP">


Note:
SERPs - Search Engine Result Page

September 13, 2006

Blocking Unwanted Robots

Spam is a problem, posting entries to blogs with email address should be avoided. There are lots of automated programs used to collect email addresses; other than spam, bandwidth may also be an issue for these programs reads your entire website. If you only have a small bandwidth allocated to your site then you will be seeing that Bandwidth Limit Error in due time.

What I did? Blocking all unwanted robots out of my site using mod_rewrite by apache. First, you need to examine your access log file ang try to google on the robots that has visited your site if they are safe or just they are just scrapers. Just be carefull not to block those major search engine spiders like googlebot, inktomi slurp, msnbot or ask jeeves. Unless you don't want them crawl your website.

You need to modify your .htaccess file to block unwanted robots from scraping your website by:

<IfModule mod_rewrite.c>
RewriteEngine on
RewriteCond %{HTTP_USER_AGENT} ^Siphon [OR]
RewriteCond %{HTTP_USER_AGENT} ^Link[Ww]alker [OR]
RewriteRule ^.* - [F]
</IfModule mod_rewrite.c>

The above code tells the spiders Siphon and LinkWalker that they are not allowed on our website by returning a 403 Forbidden Error.

There are also good robots, most of them are used for link checking, so redirecting them to the proper areas would be a better solution.

<IfModule mod_rewrite.c>
RewriteCond %{HTTP_USER_AGENT} reciprocalman [OR]
RewriteCond %{HTTP_USER_AGENT} LinksManager.com_bot
RewriteRule ^$ /resources/
</IfModule mod_rewrite.c>

The code above tells the reciprocalman and the LinksManager.com_bot to go directly to the resources directory.

September 22, 2006

Google hints

google_adsense_logo.jpg

I thought it was just a hearsay until i saw it at the neopets website. Just keep on refreshing the page until the google ad displays. Take a look at the source code and you will see the google_hint option on google ad script. it looked something like this:

google_hints = "microsoft instant messenger pizza hut virgin mobile doughnut disney world fruit snacks";

Definitely its going to help you display targeted ads to your site specially if its not displaying any relevant ads. The only problem i could see here is that it might be abused just like what happened to the meta keywords which was called keyword stuffing . The main reason why the search engines are nowadays ignoring them. However, you will need to contact google before you can use the code. I dont really know the process and i haven't tested it yet. Total number of characters on google_hints should not exceed by 1024 characters.

February 2, 2007

SEO Challenge

Here's a website with an seo challenge service. It lets you compare websites with something i do not know.? I tried www.google.com and www.yahoo.com and somehow i do not know why google lost over to yahoo not to mention the annoying captcha.

i am suspecting its the number of backlinks to the site, that what makes yahoo.com the winner. anyway, they should have described it at least...

February 19, 2007

Top Searched Keywords

lists their mosts searched keywords at the website. You can also search for by country.

also has its own version but it looks like a blog rather than a list, they call it Yahoo Buzz .

Lycos also has its own list here .

ZDNet has an interesting list of keywords here, so much for those top celebrities..

If you can afford WordTracker , its much better if we search from there. However, they also have a list of top searched keywords online.

We could also search for most searched keywords at Ask.com from here .

About SEO

This page contains an archive of all entries posted to Tildemark blogs in the SEO category. They are listed from oldest to newest.

Many more can be found on the main index page or by looking through the archives .

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