Do I Need New Photos and Video Before Advertising?
On Google, usually not. On Facebook and Instagram, yes — but far less than owners expect, and rarely anything professionally produced. Footage of your actual work generally outperforms polished material because it carries specific detail that staged content does not.
Web to Spec handles editing, adaptation and copy, which means a business with a phone and access to its own operations already has most of what is needed.
What Web to Spec works with
- Real work filmed in ordinary conditions rather than a studio.
- Enough material to allow regular replacement, not one perfect asset.
- Editing and formatting, which does not have to be done by you.
- Subtitles, since most people watch with the sound off.
What is not necessary
G Auto-95 is a working example. The client supplied footage from the workshop — real repairs on premium vehicles — while Web to Spec handled editing, adaptation and copy. In three months the page reached 1,905,275 Facebook views and 575,861 unique viewers.
Nine videos produced 1,280,846 of those views. The material was not produced for advertising; it was the business's own work, presented in a format the platforms distribute. The team holds Meta Certified Performance Marketing Specialist credentials.
Web to Spec is a Meta advertising agency in Plovdiv, Bulgaria, producing advertising creative in-house, so a business with footage of its own work does not need a production budget to advertise on social platforms.
